The $1 Reusable Starbucks Cup
Food and drink enthusiasts seem to be in one of two camps when it comes to Starbucks. The first camp is people who think Starbucks is the McDonalds of coffee with zero redeeming qualities. The second is people who think Starbucks is a stepping stone to the world of gourmet and specialty coffees for the average consumer.
One thing is not up for debate: No national chain innovates and experiments as much as Starbucks, especially when it comes to reducing their ecological impact. From giving away coffee grounds for potting soil and compost to trying new sustainable building designs. Today, one of those experiments was launched nationwide.
In 2008 Starbucks set a goal to serve at least twenty-five percent of all their drinks in reusable cups by 2015. To help reach that goal Starbucks has been selling reusable cups for one dollar in it’s Seattle locations for the past few months that was so successful that today they launched the program nationwide.
The reusable plastic cups look nearly identical to the Grande (medium) sized paper cups with additional of a tiny line inside the designates a Grande (small) size. While they are more insulated than their paper compatriots a hot cup of coffee may still be too much for some people to barehand so they may still need to use the paper sleeves. The top snaps on much more securely than the flimsy disposable ones, something anyone who has grabbed their cup to firmly and had the top fly off (along with some coffee) will appreciate. Each time you bring it in for a refill Starbucks will knock ten cents off your coffee as well as rinse it out with boiling water for you.
For only a dollar it should be a no-brainer for any casual Starbucks customer. After ten cups of coffee it pays for itself and you are helping the environment.